Sivasankaran
Product Head - Airline B2B
Sivasankaran Balasubramanian is an airline product leader with 19+ years of experience in Travel Technology space. He specializes in distribution, Group booking, NDC & One Order, offer/order management and revenue optimization. He performs a pivotal role in enhancing efficiency and revenue by streamlining group bookings, Revenue Management, pricing and sales through GroupRM.net, an AI-powered platform that automates group sales and integrates with major reservation systems.
Expertise
- Airline Product Management
- Airline Revenue & Financial Management
- Airline Distribution & Offer-Order Management
- Digital Transformation & Modernization in Airlines
Certification Highlights
- IATA NDC & Airline Retailing Certified
- Data-Driven Decision Making & AI in Aviation
Related Articles
“Sivasankaran Balasubramanian”
From Manual Tracking to Policy Automation: How Airlines Are Transforming…
The silent burden of manual controlEvery airline group desk knows the drill: Excel trackers, email approvals, and a maze of internal messages. Ev ...
Small Groups, Big Opportunity: How GRAB Extends GroupRM Efficiency to…
The untapped segment hiding in plain sightEvery airline knows the value of group sales. But most define a group as 10 passengers or more, leaving ...
Policy Control and Compliance: The Hidden Drivers of Yield
The overlooked side of profitabilityAsk most airlines how they protect yield, and they’ll talk about dynamic pricing, demand forecasting, and anc ...
Beyond the Fare: How Airlines Can Redefine Group Sales Profitability
Profitability isn’t what it used to meanFor years, airlines measured group sales success by one metric: the fare.The lower the quote, the higher ...
Unified Group Sales: The Future of Airline Commercial Efficiency
Group sales: powerful, profitable, but painfully fragmentedEvery airline knows the value of group bookings. They fill seats in advance, drive inc ...
From Airline Website Traffic to Revenue: The Marketplace Model
The untapped goldmine airlines already ownEvery day, millions of travellers visit airline websites — not just to buy, but to browse, compare, and ...
Maximising Ancillary Revenue from Small Group Bookings
The hidden gold in small groupsAsk any airline sales leader about group revenue, and the conversation usually shifts to large corporate or tour b ...
How Real-Time Fare Adjustment Boosts Airline Revenue and Competitiveness
The pace of pricing has changedAirline pricing used to move in hours or days. Analysts watched demand, adjusted fares manually, and hoped to stay ...
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