Table of Contents
Group bookings are a goldmine for ancillary revenue think baggage fees, seat assignments, and meals but most airlines are leaving money on the table.
Manual processes and inflexible systems make it hard to offer add-ons, frustrating customers who want customization. In 2023, ancillaries generated $118B for airlines, yet groups are underserved.
When customers can’t easily add extras, they complain online, and airlines feel the heat. Studies show airlines prioritize these complaints. GroupRM’s here to change that.
The Missed Opportunity in Group Ancillaries
Group organizers, like wedding planners or sports teams, want personalized options for their travelers. But clunky systems often limit add-ons, leading to complaints about “inflexible” bookings.
Web sources note that only 20% of group bookings include ancillaries, despite their high profit margins. This gap costs airlines millions and frustrates revenue managers who know ancillaries are a game-changer.
The result? Lost revenue, unhappy customers, and wasted team effort. VPs of Ancillary Revenue and CFOs see the potential but struggle with outdated tools that can’t handle group upsells effectively.
GroupRM’s Ancillary Advantage
GroupRM’s ancillary management module makes upselling a breeze, turning group bookings into revenue drivers. Here’s how:
- Seamless Integration: Offer baggage, seats, or meals directly in the booking flow, with no extra steps.
- Customizable Options: Tailor add-ons to group needs, delighting organizers.
- Revenue Boost: Our platform increases ancillary sales by 15%.
Our intuitive interface lets group sales managers upsell effortlessly, while customers enjoy a smooth experience. No more complaints about limited options—just happy fliers and fuller pockets.
Ready to Cash In?
Don’t miss out on group ancillary revenue. GroupRM’s platform makes upselling easy, profitable, and customer-friendly. Want to see how?
Group bookings represent a significant opportunity because they involve large numbers of travelers who often require add-ons like baggage, seat selection, and meals. However, only about 20% of group bookings currently include ancillaries, largely due to manual processes and inflexible systems that make upselling difficult. This gap means airlines are missing out on millions in potential revenue
Successful strategies include seamless integration of ancillary offers into the booking flow, personalized upsell options tailored to group needs, and clear communication of the value of each add-on. Timing is also crucial-presenting relevant offers at key moments in the booking journey maximizes conversion rates. Airlines that make it easy and intuitive for group organizers to customize bookings see higher ancillary sales
GroupRM’s ancillary management module streamlines the upsell process by allowing airlines to offer baggage, seat assignments, and meals directly within the group booking workflow. The platform’s customizable options and user-friendly interface enable group sales managers to upsell efficiently, resulting in a 15% increase in ancillary revenue and a smoother experience for both staff and customers.
