Can Automation Resolve The Disagreements Between The Sales And Revenue Management Teams Regarding Group Fares?

Yes, absolutely. Using an automated system for group pricing, you can, in real time, provide optimal group fares to people who request a quote. Since the quote considers whatever criteria the sales and revenue management teams have set, along with dynamic pricing based on competitor rate, market demand, load factor, etc., the conflict between sales and revenue management is virtually gone.

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