How Can Airlines Get Started With Improving Customer Experience Along With Optimizing Prices?

A great way to improve customer experience is to enable self-service for group booking customers. Instead of collecting booking requests via Google forms or calls, you can provide customers with a web portal for requesting group bookings. Crucially, the customers can purchase ancillaries and make modifications or cancellations on their own through the web portal, making your life simple and elevating their experience. This move will also increase the productivity of the sales and revenue management teams.