Overall, the group booking landscape is a prime candidate for innovation because it leaves the following and more to be desired.
• Direct booking confirmation
• Special group fares
• Unified platform to request and accept fares
• Dashboard to track and manage all group bookings
• Ability to book special meals along with other ancillaries
• Self-service portal for updating PNR
• Instant payment through credit card, BSP, wire transfer, cash
• Ability to generate EMD against payment
